I’ve come to the conclusion people were far more interesting before Twitter and Facebook allowed me to know every little thing they think and do. Take for example Neil Gaiman. I used to read his online blog/journal each day, always hoping for an update. And then he was on Twitter, so of course I had to follow him. And “like” him on Facebook. And then I quit going to his online site because I really didn’t have any reason to. And I began only skimming his tweets and mostly scrolling past his Facebook posts . . . Because suddenly he was everywhere and yet somehow not all that engaging.
Here is where celebrity breaks down, I think. The more access we have to “personalities” the more they become just people. Which is what most celebrities have said they want. “I’m just a regular guy!” But when we start seeing past them and through them, when they no longer get quite as much focus because the attention becomes diffuse . . .
True, some of them recoil at having to interact with the unwashed masses. (These are the ones who refuse to respond to fans—but then why have social media at all? Except a manager told them they should.) Still others panic and scramble, trying to stay in the spotlight. But the more they stay in our faces, the less we care. The truth is, no one has something interesting and profound to say every minute of every day. Not even the Dalai Lama. This celebrity idea of giving the world more of you (because that’s what the world professes to want, or it’s what the actor/author/singer likes to think the world wants) ends up backfiring. There IS too much of a good thing.
It’s important for anyone, celebrity or not, to cultivate the art of only speaking when one is sure, and when one has something truly useful and interesting to say. People learn to listen more closely when they know at least 90% of what exits your mouth will be relevant, or at the very least entertaining.
So don’t tweet and retweet every little thought that crosses your mind. And don’t post on Facebook something about stubbing your toe. Save all that up for a good blog post or something. Make it compelling in a way everyday life seldom is.
I’ve since quit following Neil on Twitter, and I’ve found this has caused me to begin visiting his online journal again; I check it once or twice a week. Suddenly he’s far more interesting again. Quality versus quantity and all that.