Okay, so theatrical releases made less money last year than the year before. And that leaves the industry asking, “Why?” I don’t know why they ask, “Why?” since the reasons are pretty clear:
- The movies they made were stupid.
- Even the good concepts, once worked over by entire tribes of writers, the studios, and a revolving door of directors and other creative types, became really stupid movies.
- Movie trailers used a super secret formula—that the entire world has decoded—to not only show us how stupid the movies really were, but also to give away entire plots, thereby invalidating the need to see any of the actual movies.
- Distributors and cinemas then charged way too much money (during an economic downturn, no less) to go see those stupid movies.
- Worse yet, they wanted to charge MORE money for stupid movies in 3D, which is basically the same thing as asking people to pay you for giving them a headache.
Oh, sure, you could say more people have really good home theater systems and would rather watch in the comfort of their homes. You could say people are sick of other people talking and texting during cinema showings. That the “movie experience” has changed from a bunch of strangers in a darkened room to a cozy homefront with friends and family. Those might also be considered valid points. But I’m going to adapt some Simon Cowell to the situation and say, if you want better box office in 2012: Find a better concept and make a better movie. (Or, at the very least, the kind of movie that drives people to need to see it right away and on the big screen, regardless of the cost and discomfort of dealing with cinemas and irritating strangers.)