What to Do?
I’m currently reading iGen by Jean Twenge, which discusses all the ways the iGeneration ( b. ~1995-2012) is different from previous generations. There’s a ton to unpack, and I’m not even very far along in this book, but as a writer I wanted to focus on the data that shows this generation doesn’t read. At least not for fun.
Are we surprised? Not really. Attention spans are getting increasingly short, cut into tiny slices of memes and video clips and text messages. As per the anecdotal evidence Twenge cites, most members of the iGeneration find reading boring because it requires them to sit still, be quiet, and pay attention. The result are slumping SAT scores in reading comprehension, which Twenge says we shouldn’t ascribe as either “good” or “bad” but… I can’t help thinking it’s bad. We want critical thinkers and problem solvers, but the up-and-coming generation can’t be bothered to work their brains that hard. (Twenge suggests ebooks that include videos and are written in very short chapters/info bursts, but really? We have to dumb things down for these kids?)
Okay, okay, so I’m an old fogey. That’s beside the point. In a world where (for good or ill) getting published is easier than ever, we have more content out there than ever, too. And we have fewer and fewer readers interested in buying or consuming that content.
“What about all those YA novels that sell so well?” you ask. Well, turns out it’s a lot of adults reading those novels and not that many, er, young adults.
“But older people still read!” Yeeeesss. But we need new readers to sustain publishing. And not just new content, since there is clearly plenty of that.
“So just write stuff they want to read.” Yeah, except they don’t want to read anything longer than a listicle.* Hell, short stories try their patience.
*Here’s an interesting tangent: iGen’ers don’t party as much, aren’t as into drinking or sex. So all these “old” people writing books for them… Books that look like something out of the 80’s, with parties and sex and alcohol… These books don’t reflect the current teen experience. Write a book entirely in text messages and memes and you’d be closer to the mark. And they’d be way more likely to read it. Especially since it probably wouldn’t take as long as reading it in prose form.
Bottom line/takeaways: the youngest generation isn’t reading books beyond those assigned to them at school (and sometimes not even that much). They have short attention spans and aren’t interested in an activity that takes time, patience, and concentration. We have more books and writers than ever and fewer readers. [Yes, I know those who do read often read avidly and voraciously, but again, we need new readers in order to sustain writers and publishing.] Already magazines and newspapers are desperate, and publishing is next in line; only people writing pithy (and short) articles online will be safe. And because trends move more quickly than ever, even then one is only likely to be a brief success.
Where am I going with this? Well, to be honest, I haven’t been writing much lately anyway. I’d already seen success (as I personally define it) as unattainable for me. So this data only reaffirms that I made the right choice by walking away. The situation is only likely to worsen.
Then again, once enough writers quit the field, those left might still find an audience, eh? Good luck out there!