SFWC 2018: Exploring Your Print Options
Let’s assume you’re going to self-publish your book. You’ll do an e-book, certainly, but then you have to decide whether or not to also do a print version. Some indie authors don’t. They say the print books don’t sell enough to make it worthwhile, especially since print-on-demand (POD) books aren’t stocked in stores. Especially not books printed by Amazon’s CreateSpace, which many bookstores view as the enemy. (I’ve mentioned in the past that I’ve run into this problem myself. One of my publishers used CreateSpace for the paperback version of my book, and none of my local stores will carry it because of that.)
Still, there are people who don’t read e-books, and many industry professionals say it’s best to offer some kind of print version to maximize your chances of being read. Also, I’ve noticed many indie book awards require you to have your book in print.
So you want to print your book, and you don’t want to use Amazon. What are your other options? Well, it’s possible to do offset (traditional) printing, even if you’re an indie author. Let’s look at the differences between POD and offset.
Pros: environmentally friendly since books are only printed when ordered; costs little to nothing for the author; the author doesn’t have to warehouse any stock
Cons: costs more per copy; there is no discount for a bulk order; choices of paper and trim sizes, etc. are limited; quality control issues; general stigma; bookstores won’t stock and libraries seldom order them
Pros: the more you print, the more money you save; more printing options overall; greater quality control; bookstores and libraries are more willing to stock them
Cons: costs more money up front; authors must warehouse the books or pay to have them warehoused by a distributor
How to decide? Sometimes it comes down to whether you have the money and the room in your garage to do your own print run. But really you need to know a couple things:
1. Who are you selling to? If bookstores and libraries, then you want to do offset. If directly to readers, POD might be fine so long as you’re relatively sure the books will print at good enough quality.
2. How many books can you realistically sell? Offset only makes sense if you print 250+ copies. Do you have space to keep those somewhere? Do you think you can sell that many at events, etc.? You also need to be prepared to fulfill orders from home.
Can you do both? Sure. You can have POD and a print run.
Why do bookstores balk at stocking POD titles? Because bookstores are used to receiving a discount (of about 55%) from distributors. They can’t get that discount with POD. Also, bookstores can return unsold books to distributors, but not POD books. And, again, many POD titles come from Amazon, which bookstores see as a competitor.
A viable alternative is IngramSpark, which does have a POD option but also lets you set a discount for bookstores. And Ingram is a known distributor that bookstores and libraries are comfortable working with. You’ll still need to market your titles to bookstores and libraries, but you’ll be able to say, “It’s available from Ingram” and they’ll know what that means.
Be sure, when doing a print version, that you have a good formatter and designer. The skills to create a good print book are somewhat different from those needed for an e-book. Many book designers can do both, but do your homework and find a good one.
Clear as mud? Great! Indie authors have to make a lot of decisions, and how (or whether) to print the book is just one of a long list. I hope this post helps you choose the best way to bring your book into the world.