There are three basic types of publishing:
- independent (or self-publishing)
Traditional publishing takes the form of writing a book, finding an agent, and then sending the book out to publishers. Some publishing houses—particularly small ones—will accept unsolicited manuscripts directly from the author (meaning no agent is required). However, it’s recommended that you not sign a contract without input from an agent or appropriate counsel. In traditional publishing, the author is not required to contribute any money to the process. If a publisher or agent ever tries to charge you money, RUN.
Indie publishing is when the author takes full responsibility for producing the book. That doesn’t mean the author doesn’t need help, however. Indie authors should always have their books edited by a professional, and they should hire good cover artists and formatters/designers (though in some cases having good software may make the need for an outside formatter obsolete). There are “author services” companies that will provide all this, but authors must be careful not to be trapped by scam artists. The big difference between indie and traditional is that an author must invest money in their book before making any back from sales. Not everyone can afford to do that.
Hybrid publishing also requires the author to pay, so again, it’s not for everyone. The thing that distinguishes a hybrid publisher from a vanity press is that a hybrid publisher will have a submissions process. They won’t take just anyone. They will also provide distribution for your book, something that’s difficult to arrange as an indie author. She Writes Press is an example of a hybrid publisher, and co-founder of SWP Brooke Warner was on this panel to discuss the options authors have when publishing.
Now, “hybrid publisher” should not be confused with “hybrid author.” A hybrid author is an author who has some works traditionally published and some indie published.
Stephanie Chandler noted that traditional publishing doesn’t allow the author much control of the process or his/her work. She had a couple of books traditionally published and realized she wanted more say. Brooke Warner said that her reason for starting SWP was that while working for a traditional publisher she was forced to pass up great manuscripts because the authors didn’t have a platform. She wanted to create a way for those books to be brought to the public.
Hybrid publishing is still new enough that there are no established criteria, but the IBPA is working to change that. It’s anticipated that in the next few months they will be coming out with a list of standards for publishers to qualify as “hybrid.”
No matter which option you choose—and these days, you can choose something different for each book if you want—you need to know the market and your audience. Even if you’re published traditionally, you need to be prepared to do much of your own marketing. Know your genre and keep up with whatever is going on in the industry.
Nina Amir pointed out, “Having your book stand beside traditional books on the shelf means it needs to go through the same rigorous process. If you’re not going the traditional route, you need to put your own money where the publisher would normally put theirs.”
Speed is also a factor. The traditional publishing process takes years, and that’s not counting the amount of time it takes to write the book and find an agent. Hybrid publishing can take less time, and indie publishing takes the least amount of time. In short, the more people involved in publishing a book, the longer it takes.
Hopefully this gives you a sense of your publishing options. Feel free to ask questions in the comments!