Some of these are pretty basic, but we can all use a refresher from time to time.
Claim your about.me page. Even if you don’t have a blog or other sites to link to it, it’s a place to start an online presence.
Use email signatures—but keep them short! Don’t list every link or form of contact. Use a picture of you rather than your book.
Post videos. Google gives preference to videos in searches. 80% more people will watch a video over reading an article. A good editing software for videos is Camtasia.
Buy your domain name. It should be your name, not the title of your book. If you do buy the domain name of your book title, have it redirect to your author domain. Remember that you are the brand; you’re selling YOU. If you have a common name, or your domain is already taken, try adding “-author” or “-writer” to your domain name.
Title your posts clearly so that they can be found in a Google search. That is, think about what people might search for and title your article accordingly so that it will come up in that search. Also, give names to your images so they turn up in image searches.
Join LinkedIn writing groups.
Blog consistently. Check your stats so you can see which articles get the most hits. That way you can write more of what people want. For fiction authors, some possibilities are: cut scenes that didn’t make it into the final book; cool research tidbits or facts you discovered while writing; info on your writing process itself.
If you’re targeting a teen audience, you have to go where they are: Snapchat, Instagram, Tumblr. One suggestion is to have an online scavenger hunt.
Short and sweet, but I hope these tips help! I, for one, hope to try putting videos up sometime . . . maybe not “soon,” but soonish? Stay tuned!