Death of a Newsletter

I’ve made attempts to build my newsletter, and I still send one out every month, but I think I’ll be ending that soon. Despite many authors insisting that newsletters are the best way to find readers and sell books, I’ve never seen much ROI. I did what many do and offered giveaways and free, exclusive content but . . . As soon as people signed up and got whatever was being given, they unsubscribed. Maybe I don’t have a knack for it. Maybe I’m doing it all wrong. I don’t know. But with so many outlets to choose from and only so much actual time, I have to be picky about my tactics. I enjoy posting stuff for my Facebook followers, and I even enjoy Tweeting now and then, or posting the occasional Instagram photo. I like blogging here, and reviewing on spooklights and Goodreads. That is, I think, more than enough. When you consider my editing jobs and, you know, actual writing, I stay plenty busy! And based on interest, or lack thereof, readers have shown me my newsletter is the least of my efforts. They’d rather I do other things in other places, and I’m happy to drop the excess weight.

If you’ve been following The Adventures of Sel & Am, well, I hope to find another venue for posting it. Right now it’s not a particularly active project, more of a side hobby that I’m tinkering with. I have so many other things that need to get finished, and I want to be able to do right by Sel & Am, both of whom I adore. Seladion in particular would surely be angry if I were to let him languish, or worse, be sloppy with him. Their adventures span centuries, too, so there’s lots to tell. I promise I’ll do so when I find the right home for them.

ETA: I did put the first part up on Wattpad.

2 thoughts on “Death of a Newsletter

  1. I’ve thought about starting a newsletter after I finally publish something, but from what I’ve heard it does sound kind of hit or miss. Then again, I’m not sure I’ll be any better with Facebook or Twitter. so what happens if I strike out on those channels too?

    1. For centuries authors managed without social media. I think it *can* be done. I just think there’s so much noise that it’s more difficult to find and keep your readers, no matter HOW you do it.

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