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IWSG: Marketing

InsecureWritersSupportGroup It’s time again for the Insecure Writers Support Group! This post goes up the first Wednesday of the month. Read and support other writers by clicking here. You can sign up to participate, too!

This month I’m insecure about marketing. Actually, I’m insecure about that every month. Things that used to work no longer do, and it’s getting increasingly difficult to catch and keep readers. That starts me worrying that I’m just not a good enough writer—a fear any good writer has—though I know a big part of the problem is that there are simply so many books out there in the world, and so many people hawking theirs, that it’s almost impossible to be heard. Readers can get books for free pretty much all the time, so why should they buy mine? Until I build that loyal following, it will continue to be a struggle, and it can be very disheartening.

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Okay, question of the month: What is your favorite aspect of being a writer?

Not having to work in a “real” office? Seriously, though, I’m very fortunate to be able to make writing my career. I worked in publishing for a while but I don’t do office politics well and I’m better off working on my own terms. I like that I’m making something that will exist after I’m gone, even if no one ever reads these books. A legacy of sorts. And I really enjoy the community of writers I’ve found along the way, the ones I’ve met at conferences, the mutual support. So much better than the backstabbing I encountered in the professional environment!

As for writing itself, I enjoy the problem-solving aspect of it. I’m a creative thinker but have an analytic streak and enjoy writing through things and seeing how the plot points connect—like bones and sinew. Hmm, that’d make a fine title . . .



Comments (7) for post “IWSG: Marketing”

  • I can identify. I don’t miss my old job (math professor), but I do appreciate the problem-solving skills that are hard-wired into my brain. Marketing should be a four letter word. If there is a magic key, I have not found it. In the meantime, I’ll keep writing.

  • My analytical problem solving skills are why I enjoy learning about plot and story structure so much. The actual writing part, however, is another story. 🙂

    But you’re right about gathering that loyal following first. Since ebooks are out there forever, they’ll still be available when you get that following.

  • You are so right about the office politics thing. I’m slowly transitioning out of a “real job” and into a writing career. I didn’t even realize how much cynicism and negativity I was dealing with in the workplace until I finally got away from it.

  • M, I’m thrilled to be retired so that I can write on my own schedule. It matters so much to be able to hit my office when the words are flowing. Good luck on the marketing. I’m no help there.

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