SFWC: Building a Web Presence
This session was run by Karma Bennett, Francis Caballo, and Anne Hill. I was hoping to learn some new stuff, but a lot of what they said seemed like common sense to me. Maybe this session was really aimed at older authors, people still trying to wrap their brains around all the newfangled technology and social media.
The first thing they said was basic encouragement: Believe you have a story worth telling, but don’t think you know everything. Be open to new information and to learning new things. Social media is meant to cultivate friendships and help you stay connected.
I don’t know if I entirely agree with that sentiment, since to me social media mostly seems like a lot of people standing in a room and each one is shouting, hoping to be heard over the others. But that’s the cynic in me talking. Certainly I have made a number of great online friends. And we’ve helped each other with our writing and in promoting each other’s work. It can be done.
The next thing the ladies told us was that if there is some kind of emergency that is going to take you offline for any length of time—if you’re going to be absent from your blog and Twitter and Facebook feeds—try to let your followers know. Because if they check your site every day, or even a couple times a week, and it seems abandoned, they’ll probably stop coming altogether. But if they know it’s only temporary, they’ll come back when you do.
And then they gave the usual spiel about how you shouldn’t only use your blog, or Twitter, or whatever social media you choose, to market and promote your work. In order to get people to read your blog or pay attention to your tweets (and maybe retweet them), you should “add value.” That’s a phrase that gets thrown around a lot, but it means you should have useful and interesting content on your site(s). They suggested that you only ever have about 20% personal stuff (and that includes stuff about your book) and the remaining 80% should be other content, which can include you promoting others’ works or whatever.
They all said Twitter was the best for marketing, though.
Facebook pages were badmouthed all weekend because Facebook makes it so difficult to reach fans. The algorithms are problematic; most of the people who have liked your page won’t see your posts unless they visit your page directly. This is because Facebook wants you to pay to advertise and to “boost” your posts.
It was suggested you post at least four times a day on Twitter, spaced widely apart so as to grab the most eyes. The “life” of a tweet is a mere two hours. So if you tweet something on Monday morning, consider tweeting it again come Wednesday afternoon and Friday evening. Space it out and cover a lot of various time slots. Else your tweet will just be lost.
That said, of course don’t just tweet the same thing(s) over and over. You need fresh content on a regular basis. For fiction writers it was suggested you blog or tweet about: other books, content related to whatever kind of writing you do (romance, sci-fi, whatever), pictures (but be sure to cite sources), whatever inspires your writing, what your writing process is, your characters’ backstories. You can probably think of more, but these are places to start.
Finally, be natural. Act like yourself. Don’t introduce yourself online and immediately try to sell your book. Would you walk up to someone new and say, “Hi, I’m So-and-So, buy my book!”? I hope not. Instead, get to know people. Interact. Leave regular blog comments so people start to recognize you online. Help others promote their work so when you’re ready they’ll be more likely to help you in return.
While this is stuff a lot of us may know already, I hope I’ve still “added value” to my site by sharing it—and the whole of the conference—with you!