Anne Rice is having an interesting sort of discussion with her Facebook followers about how the Internet world enables obsessive negative “fans” to launch sustained attacks against authors they dislike. Rice asks the question, “Why bother?”
Authors deal with a lot of criticism; it’s part of the package when putting your work out there. In a way, criticism is good. For one thing, an open-minded author might learn a thing or two, or at least have something to think about when reading reviews of his or her work–whether the reviews be good or scathing. And of course you’ve heard that there’s no such thing as bad publicity. People criticizing your work means someone is reading your work. Always a good thing. And even hurtful reviews might garner interest, so that other people are tempted to read your work themselves and form their own opinions.
Okay, but then there are these singular individuals (though the bigger the author, the more of these there seem to be) who make it a sort of mission to berate an author’s work. These are the negative fans Rice talks about. These are the people who send letters and e-mails to the author detailing everything that’s wrong with every book–even if the fan hasn’t read them. Not one letter but dozens or even hundreds. The fan might also write about the author’s personal life, might take the author to task for any number of his or her life choices and so on. This person starts websites that are designed to slam the author, they go on chat boards and leave nasty comments, or they write long-winded Amazon.com reviews about how awful the books and the author are.
“Why bother?” Rice asks, and there are as many reasons why a person might do this as there are people who do do it. Some people simply can’t stand to see something they disagree with succeed; they have a sort of allergic reaction to what becomes popular and mainstream. They feel a need to show they are different, somehow more selective (elite) than the average person. Some of them–I’m sure in Rice’s case–have “religious” reasons for antagonizing a writer whose books they feel are somehow agents of evil. Some of them like the idea that they have a platform and are getting attention. It gratifies something inside them.
I studied fan psychology as part of my screenwriting degree (that probably seems strange, but there’s actually only so much screenwriting one can do in college, so I had to have an additional focus). As a fan myself, I found it interesting on a variety of levels. And certainly, as Rice posits, the Internet has made it all that much easier to latch on to something, whether it be pro or con. It’s easy to start a site or a blog, easy to search and find others who like or dislike something or someone, easy to form or join groups, etc. But the flip side is that there’s that much more for authors to sift through, too, and what’s funny is how these negative fans start to feel like they’ve made a connection when, realistically, the author they are hounding may or may not have noticed at all. Or even if she’s noticed, it’s just as easy to discount the ravings of one person online in the clamor of all the other “voices.” So while the Internet works for the negative fan, it also works against him.
I should know, since I spent a year writing letters to Rob Thomas and Matchbox Twenty on my old site Letters to Rob. I did it as a lark, mind you, not because I really had any particular beef to pick with any of them. In fact, I very much like their music (as unpopular as that makes me with my friends). It’s strange because you have to really like something or someone–or want to like them–to be able to feel betrayed by them. So negative fans must have had some expectation that was not met, some disappointment, in order to generate the kind of hostility involved. Though sometimes the perceived betrayal is that a friend, or many friends, or the whole world likes something that the negative fan cannot embrace, and so that person lashes out in frustration. The fan feels misunderstood and wants to enumerate the reasons he or she cannot be brought into the fold, the circle of fandom, that everyone else seems to inhabit.
I didn’t read Harry Potter for a long time, even though everyone else was insisting it was wonderful, I must read it, etc. And of course the more people told me I had to, the less I wanted to. But I didn’t start writing letters to J.K. Rowling about how she was ruining the world with her stupid wizard books. (I’m sure someone did, but it wasn’t me.) The negative fan that takes that extra step–some kind of switch flips inside them and they feel that need to go after whatever or whoever is irking them. Whether it’s that “God told them to” or they just hate that something or someone is more successful than they are–these fans are the people who often say they “could have written something better”–who knows? I would tell them not to waste such energy in fighting someone who has no interest in fighting them. I would tell them that if they really could write something better, do it. Why not try to be successful in your own right instead of detracting from someone else’s shine.
But as ever, it’s easier to ride the coattails of someone else’s hard work. These negative fans are still riding the author’s train, even if they are sitting in the very back.