I last put a book out in October. Almost a year ago. Used to be, writers put out a book every 1-2 years, sometimes more, and that was not unusual. Even “fast” writers took a while because the publishing process was a long one: write a draft, send it to your agent, who would send it out to publishers (or, if you had a standing publishing contract, just on to your editor)… Sell the book, rounds of editing, production/design, the marketing team gearing up, advance review copies sent out, and then finally the book would be published. And then the author might do a book tour or something, which took time away from writing the next thing, and so the next thing waited a bit longer to get written, and the cycle started again.
No longer. Particularly with self-publishing, authors are now expected to be content mills. Churn, churn, churn. Never mind quality; quantity is what matters. There are so many more authors now, too. Our names and our work get lost in the neverending pile. If you don’t put something out every 3-6 months, you’re easily forgotten. Even those who claim to be fans won’t wait. It’s a bit like running a marathon and not having anyone to cheer you on. After a while, you’re tired, you’re sore, and you’re wondering why you even bothered. Sure, maybe you like running, or maybe you think of it as healthy, but there are plenty of other things you also enjoy and other ways to be healthy that aren’t as painful or spirit breaking.
I’ve watched my sales slowly decline over the past few months. Part of the reason is that I’ve given up trying to market my work. It’s expensive, it’s time consuming, and the results are often disappointing. It was very fortunate that Publisher’s Weekly reviewed Brynnde; it’s become my best-selling book to date, and I can directly draw a line between the PW BookLife exposure and that success. Alas, they declined to review Faebourne, my latest, and that book has struggled. I’m sure I could pay BookLife and other outlets to review it, but paying for reviews feels sketchy to me. And, again, any outlet with significant impact charges a lot of money.
I also downsized my social media recently, which probably contributes to my decrease in sales, but so much of it was too toxic and bad for my mental health. If I have to value something, my personal wellbeing will be a priority every time. I needed to cut out the people who were always asking for help but never supporting me when I needed it. There were an awful lot of them.
Amazon continues to make it more and more difficult to be seen, and their ads can be expensive too. They have authors over the proverbial barrel, and I no longer trust them.
All in all, the collective situation does not motivate me to write. And since we know that authors these days need to churn out content faster than ever before in order to be successful… It just isn’t going to happen. It takes me a long time to write anything even when I’m excited about it. Now that I no longer am, I’ll finish the next book in, oh, never. And a day.